Hard Rock to Serve as F1 Las Vegas GP Presenting Partner

Hard Rock International, the gaming and hospitality brand of the Seminole Tribe, has joined the roster of presenting partners for the inau lodivip gural Formula 1 Heineken Silver Las Vegas Grand Prix slated to take place on November 16-18 this year.

The Mirage Grandstands

The new arrangement with Las Vegas Grand Prix, Inc. will allow Hard Rock to have its own Strip-adjacent grandstand structure for up to 3,000 fans, while the Mirage Hotel & Casino, which also offers a premier Strip vantage point for attendees of the race, will host a variety of F1-centric events and provide exquisite on-premises hospitality.

“We are very excited to partner with Las Vegas Grand Prix. Inc. and to create one-of-a-kind experiences for our fans and guests alike at the inaugural race,” commented Keith Sheldon, president of Hard Rock Entertainment for Hard Rock International.

From our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, we’re thrilled to continue to grow our involvement in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.

Keith Sheldon, president of Hard Rock Entertainment

Beginning Wednesday, March 22, all fans who have donated $7.77 to the Las Vegas Grand Prix Foundation to enter the priority interest list will have the opportunity to purchase tickets for The Mirage Grandstands during their designated time slot.

Remaining Mirage Grandstands tickets will be made available to the public via the Las Vegas Grand Prix website from Friday, March 24, while room and ticket packages for one of the most anticipated races of 2023 will be available for purchase via The Mirage website at a later date.

Match in Energy and Excitement

Chief commercial officer of Las Vegas Grand Prix, Inc., Emily Prazer, hailed the worldwide popularity of the new presenting partner for the Formula 1 Heineken Silver Las Vegas Grand Prix and the excitement the Hard Rock brand brings.

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Our event’s high intensity and energy are a great match for the excitement associated with the Hard Rock, and we look forward to providing fans with another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.

Emily Prazer, CCO, Las Vegas Grand Prix

Touted as the greatest racing spectacle on the planet, Formula 1 is set to arrive for the first time in the world gambling and entertainment capital and light up the Las Vegas Strip in November, providing fans of racing with an opportunity to witness an unforgettable race alongside the 3.8-mile track that weaves past world-famous landmarks, casinos and hotels right through the neon heart of the city.